My career has never followed a straight line and I'm proud of that. I've worked in politics, consumer goods, global retail, quick service restaurants, enterprise technology, and DTC e-commerce. Different categories, different scales, different challenges. But the through-line has always been the same: how do you build something people actually want to engage with?
I learned brand at Unilever: properly, rigorously, on one of the most respected brand-building operations in the world. I learned scale at Marks & Spencer, running marketing across 55 countries and a £20M Christmas campaign. I learned performance and franchise complexity at KFC. I learned what it means to take a technical product to market at Peak AI. And I've been leading DTC and the modern e-commerce stack at StickerYou.
Before all of that, I spent six years helping build the brand of a political party, starting as a scheduling assistant and ending up helping to direct a national campaign that took the NDP from 13 seats to Official Opposition. That experience was about building belief in something from the ground up, on a tight budget, against the odds, and it shaped everything that came after it.
Earlier still: I worked at Adobe, and before that built websites for local businesses as a teenager in Montreal. The interest in technology as a creative tool has never gone away.