Writing
Articles on marketing, AI, technology strategy, and brand.
What AI actually changes about marketing — and what it doesn't
Separating signal from noise on AI in marketing. What's genuinely useful, what's hype, and where the real value sits for teams that want to move faster on execution.
The DTC stack in 2026: what modern e-commerce marketing infrastructure actually looks like
A practitioner's guide to the real stack. Not the ideal stack, but the one that actually ships revenue. Analytics, martech, headless CMS, advertising infrastructure, and the costs that matter.
Where software companies can still build a moat in the age of AI
Three durable moats that matter more than features. Integration, implementation friction, and community. Why the companies that try to own everything are fighting uphill.
Leveraging an AI 'nervous system' to reimagine retail pricing
How real-time AI capabilities can transform how retailers think about pricing, personalization, and margin optimization.
Price elasticity: making the leap to machine learning
Moving beyond static pricing models to dynamic, data-driven approaches. How machine learning changes what's possible in retail pricing strategy.
Generative AI: under the hood
A look at what's actually happening inside generative AI systems, beyond the hype and into the technical realities.
Building a political brand with Jack Layton
Reflections on brand-building during the 2011 NDP campaign. How a fringe party became Official Opposition through strategic narrative and authentic leadership.